![]() ![]() It bends smoothly and turns into a thin horizontal line. Their lower part looks like a wide diagonal. It shows the same gray stripes: three parallel arcs located approximately in the center. The base is a white circle with a gray border. The modern Mercury logo has the same structure as the previous one, but the palette is now completely different. The light-colored ring enhanced the three-dimensional effect and successfully accentuated the badge on the grille. It was analogous to a Speedline that transmitted the energy of movement. The early version contained a black circle with three curved bronze-colored stripes. The three parallel lines logo is based on the previous car badge with the letter “M.” The designers took a few details to preserve the original geometry. The logo was gradually moving from a text style to a graphic one, so the company was in an ongoing process of finding the most suitable emblem in which the external design harmoniously reflected the internal content of the elite car line. In the search for an individual identity, the Mercury car series has gone through several stages. Both “R” and “U” received a vertical stripe that ran in the center and was divided into two unequal segments. To achieve the smoothness of the first letter in the name, the designers made the upper ends of the “M” semicircular, curved, and streamlined. The only exception was “Y,” which retained the characteristic angularity of the lines. It was set in a custom font with rounded glyphs. The name of the automobile brand occupied the main place in the Mercury logo. The developers stylized the drawing under the heraldic sign. He first decorated the radiator grilles in 1949. Then the graceful profile of the Mercury was often found in advertising brochures, but it was not used for cars for a long time. This fictional character has been a symbol of the brand since 1939 – since Ford erected an eight-meter statue of the deity at a car show. ![]() Later, the designers developed a logo depicting the Roman god Mercury, the patron saint of all travelers and merchants. The model name was on the chrome grille instead of the emblem. So the car, which appeared in 1939, was named Mercury 8 and did not have a clear visual identification system. The in-house designers immediately developed a logo that combined the classic oval shape of the Ford badge with the word “MERCURY.” All letters have been converted to uppercase for attention.īut this symbol was not even used because Ford executives changed their minds and decided to make Mercury its own brand. From 103 options, he chose the phrase Ford-Mercury to show the connection to the parent company. Edsel Ford himself came up with the name for the brand because it was his project.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |